Saturday, December 10, 2005

Cadbury's Dairy Milk - Asli Swad Zindagi Ka Video

So, how many of you remember Cadbury's Dairy Milk - Asli Swad Zindagi Ka? This fantastic ad was launched in the mid-90s to reposition Chocolates from a kid product to a pleasure that could be enjoyed by grownups too. Cadbury's realised that people who grew up wanted to eat chocolates as they were hooked onto the taste, but did not do so openly as they faces the embarrasment of eating chocolates, a kid product! So they launched this memorable ad, which shows the free abandon of a girl!

A must see ad! And it is available here.

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