Monday, July 03, 2006

Theodore Levitt Passes Away

The famous marketing guru, Theodore Levitt, passed away last week. His article, "Marketing Myopia" which was published in the Harvard Business Review in 1960 was a great influence on my marketing studies and life. Particulary, as an entrepreneur, I was always able to focus on running the business properly, since I did not suffer from that myopia!

I feel a sadness for his passing away. A moment's silence, folded hands and a prayer for the departed soul.

Mckinsey Quarterly, published this.
Theodore Levitt, a Harvard Business School professor and marketing expert, died last week. Levitt was perhaps best known for his article "Marketing myopia," in which he advanced the idea that companies often fail because they define themselves too narrowly. He argued, for example, that railroads "let others take customers away from them because they assumed themselves to be in the railroad business instead of the transportation business."

The famous article can be seen here and a PDF version is available here.

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